
This week, we caught up with Alex Campos, Personal Shopper at Harrods. When Alex arrived to talk to us, he was effortlessly juggling an armful of dresses and bags of Jimmy Choo heels, handpicked for a client arriving at noon in search of the perfect outfit as the mother of the bride. It was a fitting snapshot of the fast-paced, detail-driven world of luxury personal shopping, where every moment is about anticipation, precision, and an understanding of the client’s desires.
We sat down with Alex to talk about his journey, the art of Personal Shopping, and what it takes to succeed in this highly personalised role.
Q: Hi Alex, nice to meet you! Tell us about your journey, how did you find your way to Personal Shopping?
A: I’ve been at Harrods for nearly 10 years, working in different departments and roles. I started as an assistant floor manager, then became a brand manager, working across Menswear, Sports, Womenswear, and more. I’ve always loved being around people, so client interaction has always been a big part of my career. During the pandemic, I was in virtually clienteling, and that’s when I realised how much I enjoyed Personal Shopping. It was a natural transition, and even though I’ve officially been in the role for a year, I’ve been doing it since 2020.
Q:If you could describe your role in three words, what would they be and why?
A:Diverse, fast-paced, and fulfilling. It’s diverse because every client and request is different. Fast-paced because you’re constantly multitasking, sometimes I’ll have eight in-person clients in a week while managing messages from another 30 at any given time, so staying on top of everything is key. And fulfilling because I love meeting new people, building relationships, and making sure they have the best possible experience.
Q: What do you think sets Harrods apart when it comes to Personal Shopping?
A: Harrods is a place where people come to dream, and in Personal Shopping, we get to bring those dreams to life. No request is too big or too small, and it’s all about making sure every client leaves feeling special.
Q: Many people might not know the difference between Personal Shopping and Private Shopping. Could you explain how they differ?
A: Private Shopping is an invite-only service for our highest-tier clients who want a discreet and exclusive experience. Personal Shopping, on the other hand, is for both in-store and virtual clients who need more tailored guidance while shopping.
Q: Personal Shopping is often about building strong relationships. What’s the secret to maintaining long-term trust with your clients?
A: It’s all about understanding each client as an individual, building trust, and anticipating their needs. Even something as simple as remembering their favourite designers or knowing when to offer suggestions versus when to give them space makes a big difference. Many of my clients are virtual, both International and based in the UK, and even when I’m not available, I’ll always try to ensure someone from the team is there to help. It’s about being present for them as much as possible.
Q: How do you go above and beyond to make sure your clients are taken care of?
A: It’s about always being one step ahead. Reading the client’s mood, understanding what they need before they ask, and adapting to different personalities. No two clients are the same, so being flexible and intuitive is key.
Q: What advice would you give to someone aspiring to become a Personal Shopper?
A: Be curious about different trends, brands, and products, but above all, build great relationships. This role is all about multitasking, time management, and relationship-building. You need to be quick, adaptable, and always ready to think outside the box.
Q: How has the role of a Personal Shopper evolved over the years, and where do you see it heading in the future?
A: Technology has changed the way people shop, and clients expect fast and seamless service. The human connection is still at the heart of what we do, but the behind-the-scenes tools we use to track preferences, anticipate needs, and personalise the experience are more important than ever. The future of Personal Shopping will be about balancing that personal touch with innovative digital solutions.
For Alex, Personal Shopping isn’t just about selecting the perfect outfit or finding an exclusive piece, it’s about creating a seamless and unforgettable experience for every client, every time. Without realising, our conversation has stretched on, and Alex’s next client, the mother of the bride, has just arrived, and he’s off to ensure she finds exactly what she’s looking for.
Let’s Stay in Touch
Hybrid at Harrods
At Harrods, we understand that every role is different. That’s why our approach to hybrid working is flexible. Some colleagues are fully on-site, while others split their time between the office and home – this is what we call ‘Hybrid’.
We believe in the value of coming together to connect, collaborate and learn, while also appreciating the benefits of focused work from home. Most hybrid roles involve being on-site at least three days a week, depending on business needs.
Latest jobs
Salary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Retail Management
Contract Type
Permanent
Description
We are now looking for a General Retail Manager who is passionate about the Fashion industry and driving the Division to achieve the best results. Our Menswear Division houses the most world-leading b
Reference
VAC- 46982
Expiry Date
01/01/0001
Job managed by:
Natasha Coventry-MarshallJob managed by:
Natasha Coventry-MarshallSalary
Location
Location
City Road
Job Type
Full Time
Sector
eCommerce, Digital and Insights
Contract Type
Permanent
Description
We are seeking a Styling Assistant to ensure smooth execution of our e-commerce fashion shoots, where you will work to support the wider styling team. About the Role This is an exciting opportunity f
Reference
VAC- 46800
Expiry Date
01/01/0001
Job managed by:
Freja KaneJob managed by:
Freja KaneSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Sales Associate
Contract Type
Permanent
Description
As a Sales Associate within our state-of-the-art Technology division, you’ll enjoy a package that includes a salary of £27,895 + commission, as well as access to our renowned Harrods benefits, includi
Reference
VAC- 30175
Expiry Date
01/01/0001
Job managed by:
Lucy GovanJob managed by:
Lucy GovanSalary
Location
Location
City Road
Job Type
Full Time
Sector
Creative, Marketing and Partnerships
Contract Type
Permanent
Description
We are seeking a talented Senior Copywriter to join our Copy team and contribute to Harrods' e-commerce creative vision, delivering exceptional product descriptions that enhance the customer experienc
Reference
VAC- 46945
Expiry Date
01/01/0001
Job managed by:
Freja KaneJob managed by:
Freja KaneSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Private Shopping
Contract Type
Permanent
Description
At Harrods Private Shopping, the Operations team is critical to the delivery of the world class service that our business is renowned for. Reporting into the Private Shopping Operations Manager, the
Reference
VAC- 47132
Expiry Date
01/01/0001
Job managed by:
Amelia TahirJob managed by:
Amelia TahirSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Sales Associate
Contract Type
Permanent
Description
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe.From life size animal toys to
Reference
VAC- 37626
Expiry Date
01/01/0001
Job managed by:
Etienne HaywardJob managed by:
Etienne HaywardSalary
Location
Location
Newcastle
Job Type
Full Time
Sector
H beauty
Contract Type
Permanent
Description
H beauty is no normal beauty hall, with a champagne bar, blow dry bar, interactive playtables to try on the latest products, a Harrods gift shop, and a big pink bear for your Instagram pictures; we ar
Reference
VAC- 19725
Expiry Date
01/01/0001
Job managed by:
Megan HargreavesJob managed by:
Megan HargreavesSalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Buying and Merchandising
Contract Type
Fixed Term
Description
We are currently recruiting for a Campaign Trade Assistant to join our Buying team here at Harrods.About the Role The Campaign Trade Assistant supports the seamless delivery of seasonal trade campaign
Reference
VAC- 45920
Expiry Date
01/01/0001
Job managed by:
Laura StainsbyJob managed by:
Laura StainsbySalary
Location
Location
Harrods Estates
Job Type
Full Time
Sector
Harrods Estates
Contract Type
Permanent
Description
We are recruiting for an experienced Lettings Negotiator to join our team at Harrods Estates on Brompton Road in Knightsbridge.About the RoleHarrods Estates is the Luxury Property Division of the Harr
Reference
VAC- 46550
Expiry Date
01/01/0001
Job managed by:
Laura StainsbyJob managed by:
Laura StainsbySalary
Location
Location
Knightsbridge
Job Type
Full Time
Sector
Harrods Estates
Contract Type
Permanent
Description
We are seeking an experienced Lettings professional to join our team in the Knightsbridge office, this is a fantastic opportunity to be part of one of central London’s most prestigious estate agencies
Reference
VAC- 46393
Expiry Date
01/01/0001
Job managed by:
Laura StainsbyJob managed by:
Laura StainsbyDiscover more about us

Teaser
GeneralContent Type
Career StoriesPublish date
06/13/2025
Summary
What happens when a five-year-old joins his dad at work? This year for Father's Day, we invited Leo to spend the day with his dad Conrad, a Working Parents Board Member, asking quest

Teaser
Belonging & InclusionContent Type
NewsPublish date
05/14/2025
Summary
As Mental Health Awareness Week comes to a close, we’re wrapping up our series by spotlighting the final story, Zarah’s. Each interview has been a powerful reminder of how community can sh

Teaser
Belonging & InclusionContent Type
NewsPublish date
05/13/2025
Summary
As part of Mental Health Awareness Week, we’re continuing to spotlight the stories of our colleagues, each one a powerful reminder of how community can shape and support our mental health.

Teaser
Belonging & InclusionContent Type
NewsPublish date
05/12/2025
Summary
As part of Mental Health Awareness Week, we’re spotlighting colleagues across Harrods. This year’s theme is Community, and we're exploring the ways our people find connection, support, and

Teaser
Belonging & InclusionContent Type
NewsPublish date
05/09/2025
Summary
As part of Mental Health Awareness Week, we’re spotlighting colleagues across Harrods. This year’s theme is Community, and we're exploring the ways our people find connection, support, and

Teaser
Learning & DevelopmentContent Type
EventsPublish date
04/08/2025
Summary
"We’re proud to celebrate RISE, our learning programme designed to support career growth and development of our colleagues. RISE equips participants with the skills, knowledge, and confide

Teaser
Uniquely YouContent Type
NewsPublish date
04/08/2025
Summary
As the winner of the We Take Pride category at the Harrods Awards for Excellence (HAFE), Geoff Hooton has had his fair share of adventures. From his early days in the Army to his role as t

Teaser
Uniquely YouContent Type
Career StoriesPublish date
04/08/2025
Summary
A native of Venezuela, Analius has lived in London for over 10 years and worked at Harrods for seven of them. We ask her for her current TikTok and TV obsessions, style go-tos and what culin

Teaser
Belonging & InclusionContent Type
EventsPublish date
03/26/2025
Summary
Our Neuroinclusion Network at Harrods was proud to host its inaugural panel discussion in honour of Neurodiversity Celebration Week. Led by our Partnerships Director, Alex Unitt, the pan

Teaser
Our Promise & ValuesContent Type
NewsPublish date
03/26/2025
Summary
WWF Earth Hour 2025 At Harrods, we were proud to take part in WWF Earth Hour on March 22nd, reinforcing our commitment to building a more sustainable future. This year’s theme, “Create
Recently viewed jobs