Our History & Belief

Opened by Charles Henry Harrod, an East End grocer and tea merchant, in 1834, relocating to Knightsbridge in 1849, our store is recognised globally as a symbol of excellence. It was after a fateful evening in 1883 that our defining moment came. On this night, despite the store burning down, we still managed to fulfil all Christmas orders on time and exceeded all of our original trade targets. Since this event and the unswerving determination of our people that followed, the desire to make the impossible possible became embedded in our culture.

At Harrods, our mission is to make Anything Possible. The spirit of Anything is Possible and the equity of the Harrods brand is not purely released through how we advertise and market to our customers. Moreover, it is rooted in the lived experience of our customers delivered every day by our colleagues.

Since 2017, our Owner Qatar Investment Authority (QIA) has supported our decision to invest into the evolution of the store. From Fashion Designer rooms to extended beauty Halls, food halls and restaurants, every aspect of the store is being re-imagined to optimise the customer experience and enable us maintain our place as the masters of luxury and the experts of exceptional.

We've also been bringing more magic, innovation, and theatre to the beauty market through our H beauty standalone stores across the UK since 2019. We have now opened H beauty stores in Lakeside, Milton Keynes, Edinburgh, Bristol and Newcastle.